Simple is Better.
A clean desktop.
An easy tutorial.
An organized closet.
Face it. We LOVE when things are simple.
But when it comes to writing a hook or a chorus, we often do just the opposite, don't we?! It's like we have to fill up every space and moment with more words and illustrations to drive home our point.
I think most of us know in our hearts that a simple message is often better!
So why aren't we writing more songs like this??
Because simple is often times more difficult.
Steve Jobs said it best, "Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."
Mic drop. π€
So..., we have this thing we do over at CTM called our "Monday Music Breakdown," where we reverse engineer songs that are working for ads/film/etc. You can click HERE to see our latest one.
And this week we took a look at a Belk commercial, featuring a fun, upbeat, positive song called 'Spread Love' by Goldbloom.
And can you guess what our favorite thing about this song was?
It's simplicity!!
This track conveys a simple, universal message that can work for almost any type of ad using 2 simple words:
- spread
- love
What a great reminder, right? One of the most powerful tools you have for writing a great song is using simplicity to convey your message.
Simple is powerful.
Simple is elegant.
Simple packs a punch.
Sometimes the strongest messages are conveyed using the most effortless, direct words.
-- Catch the Moon Music
PS: Have you joined our Discussion Group on Facebook? Click here to join the conversation and view this week's question.
If you want to see more Monday Music Breakdowns, go here.
Lastly, you've got to come to our next SyncKeepers Horizon Event this August 8-9th at the Harmony Gold Theater in Los Angeles!! Over the course of 2 days, hundreds of likeminded artists will gather together for licensing education, panels with music supervisors, community, and connection. If you would like to join us for this beautifully invigorating experience, click HERE to get your ticket for $199!
The price goes up to $299 in 2 weeks on April 24, so don't miss out! We would love to see you there. :)
"Hey, I am doing a 5 Day Workshop, later this summer, to show you the secrets I’ve learned to how to make a living doing music full time… oh and did I mention it’s FREE?!"
β¨β¨We’ll talk about how to pitch your songs, what kinds of songs music supervisors are looking for and what steps to take this year to get your songs licensed.
β¨
β¨β¨After you complete the 5 Day Workshop you will have an in depth understanding of how the licensing process works, which category your music fits into (ads, TV, film, trailers, promo, etc), and new strategies to help you rework your songwriting process and write amazing songs that are licensable.
"I'm hosting an online 5-Day Songwriting Workshop, later this summer, geared toward getting your songs placed in film, TV, and ads.
Oh, and it's FREE!"
-- Cathy
Cathy Heller
Founder of Catch the Moon Music
Cathy has become a go-to in the licensing world. She started out pitching her own music, which got her national fame. She was featured in Billboard, LA Weekly, Variety and Music Connection Magazine for having licensed her songs over hundreds of times to film, TV and ads. She went on to start her own licensing company, Catch the Moon Music, and she's been very successful now pitching other artists.
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